Well, the wedding is over. William and Catherine managed to bring off a superb wedding extravaganza and set the scene for existing and would be wedding planners and perhaps that’s a new direction for you. What do you say? Would you like to ramp up your wedding and honeymoon skills? If so, you now have a model ‘how to’ to go by.
The legacy of the event will not die out right away. There will be constant chatter as there always is following such events and here’s where you can boost your marketing as an agency that can and does handle weddings and honeymoons. If you Google the wedding you will now find all the intricate details and there for all to see, read and copy in terms of "doing something similar" you can find the cake, the prayers... you name it, it's all there and available.
The legacy of the event will not die out right away. There will be constant chatter as there always is following such events and here’s where you can boost your marketing as an agency that can and does handle weddings and honeymoons. If you Google the wedding you will now find all the intricate details and there for all to see, read and copy in terms of "doing something similar" you can find the cake, the prayers... you name it, it's all there and available.
So how do you tap into all of this post event activity? Well for one thing you might want to bring together posters of William and Catherine, buy the DVDs and so on. The reason being, you will use these as a backdrop to your agency's wedding and honeymoon promotional activities. Up goes the poster in your agency window with a slogan, "We create weddings fit for a king!" - or something like that. You get the idea. The DVDs would be your 'gift' to your clients once they leave a deposit or pay the final balance - your choice when the 'thank-you' gift is handed over.
You could follow what some firms where doing in the UK and put a call out there for Catherine look-a-likes. Take your collection of images and use them in your marketing campaigns, brochures, on your website and more. Be sure to get a signed release from 'your Kate'. You want to be the sole owner of the images.
Try working with a local dress shop, ladies wear, fashion designer... focus on the dress and build it into your promotional theme.
After the honeymoon, there will be one more destination for your own honeymooning clients to consider. Especially those newlyweds who are of the same age as William and Catherine and who identify with them in some way and would simply like to do, to copy what they did. All of this is good and all of this is good for perhaps the rest of the year. Humans as you'll know already are a fickle bunch. Memories start to get a little thin as real life perks it's head back up. If you like the idea of using the Royal Wedding as a springboard for your own niche market throughout 2011 then now's the time to go for it as Harry said!
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